Best B2B SEO tools that are Must-have in 2023
SEO is an essential part of every B2B marketing strategy, and using the best B2B SEO tools is a must in 2023.
In this article, we'll go in detail through the 7 best B2B SEO tools your B2B company needs to include in its SEO toolkit.
From conducting keyword research to analyzing your competitors' SEO strategy, you'll find that these tools can help you achieve any SEO goal. Not to mention increased online traffic and improved SERP rankings.
Without further ado, let's dive in and find out which B2B SEO tool is the best one for your business.
7 best B2B SEO tools
Achieving success in B2B SEO is a challenge in itself and doing it without proper tools can get frustrating. Especially today in 2023, when we can see AI and automation tools bursting out of every corner.
In this chapter, we'll go through each of these seven B2B SEO tools. We'll provide an overview, list the tools' best features and benefits, pricing information, and arm you with all the knowledge you need to make a solid buying decision.
Now, let's explore these seven tools in detail and see which one best fits your needs.
#1 SEMrush - Best value for money
SEMrush is, without a doubt, the best B2B SEO tool I have used so far. It comes with a suite of marketing tools in a single platform. In short, SEMrush is an all-in-one solution for optimizing websites and achieving better search engine rankings.
SEMrush allows us to do many cool things, but it really shines when it comes to keyword research and competitor analysis.
The amount of data you can get from a single seed keyword is insane. It's interesting to see how SEMrush organized its tools to provide users with a maximum amount of valuable insights while still making it look user-friendly.
Like other tools in this niche, it allows you to conduct backlink analysis, which SEMrush does phenomenally. From finding out your toxicity score to uncovering new high-potential keywords, you'll be able to do a ton with SEMrush.
What most intrigued me was its site auditing feature. I usually use both Screaming Frog and SEMrush to audit websites to get the best results, but simply using the SEMrush site audit feature is more than enough.
In just a few minutes, you'll get a complete overview of your website's SEO health with a full list of all issues, containing all issue details and steps on how to solve them. Incredibly good and useful if you want to skyrocket your website performance.
SEMrush's key benefits and features
Here are some of SEMrush's key benefits:
You can fully analyze your competitors' strategies and find out everything about their rankings
SEMrush allows you to dig up countless profitable keywords, track their rankings, and gain insights on their key metrics (search volume, keyword difficulty, CPC, referring domains, etc.)
You can audit your website and get a detailed, structured report in a matter of minutes
With SEMrush, you can easily keep an eye on your backlinks, identify your competitors' linkbuilding strategies, and explore new opportunities for gaining backlinks
If you're doing PPC, you can conduct thorough advertising research and analyze your competitors' PPC ads, copy, ad spend, and much more
SEMrush allows you to monitor your social media accounts, schedule posts, and measure success
SEMrush pricing
You can start using SEMrush for free! It offers up to 5 search/day for free and there is a 14-day free trial for any plan you choose.
However, the cheapest plan starts at $119.95/month. Arguably, best value for money.
Above, you can see SEMrush pricing plans. They offer annual subscription plans if you want the best possible deal. So, why not try SEMrush today?
Click on this link to start your free SEMrush trial!
#2 Ahrefs - best for keyword research
Ahrefs is a great SEO tool for B2B marketers, that's the least I can say. Like its competitor, SEMrush, it allows us to execute a wide range of SEO activities, like conducting keyword research, backlink analysis, or simply analyzing competitors' domains.
Ahrefs' best value is in its keyword research capabilities. For these purposes, I've used both Ahrefs and SEMrush, and I gotta say - Ahrefs does keyword research better. It does a bit more pleasant UI and it's definitely easier to use than SEMrush.
What I personally liked about Ahrefs keyword research is that it tries to calculate how many backlinks and referring domains you'll need to rank for a specific keyword. This is awesome for identifying low-hanging fruits you can start ranking for immediately.
Besides the superior keyword research capabilities, Ahrefs offers features like Site Explorer which is somewhat similar to SEMrush's domain overview report.
Moreover, identifying new linkbuilding opportunities and tracking your backlinks across the web is incredibly easy with Ahrefs. There is a ton of valuable resources on Ahrefs blog and YouTube channel that can guide you on using Ahrefs to do, for example, broken linkbuilding. Make sure you don't miss it if you plan on using Ahrefs.
Ahrefs' key benefits and features
Here are some of Ahrefs' best benefits and features:
Ahrefs offers a comprehensive backlink analysis tool that helps you evaluate the quality of your backlinks and find new link-building opportunities.
You can also analyze your competitors' backlink profiles to gain insights into their link-building strategies and implement them in your own strategy.
Ahrefs' keyword research tool is highly effective and allows you to find new keywords to target, track your rankings over time, and monitor your competitors' rankings as well.
The site auditing tool of Ahrefs identifies technical issues on your website that may harm your SEO performance, such as broken links, slow page speed, and duplicate content. Fixing these issues can improve your website's rankings.
Ahrefs pricing
Unfortunately, there is no free plan or anything similar to that. However, Ahrefs did launch a free keyword generator tool you'll most definitely love to use.
Above, you can see Ahrefs pricing plans. They offer annual subscription plans too, but if you're new to it, it may be best to start with a monthly plan.
Here's a link to start your Ahrefs free trial!
#3 Screaming Frog - best free technical SEO tool
If you're in B2B SEO, one of the best must-have tools I recommend you use regardless of the rest of your toolkit is - Screaming Frog.
This is such a phenomenal tool. Its UI gives off some Windows XP vibes, but don't be fooled by this. Screaming Frog is an SEO powerhouse, offering you an incredible range of options when it comes to SEO analysis.
In essence, Screaming Frog is designed to crawl websites and detect technical issues that may be stopping you from reaching better rankings.
However, if you're not using a licensed Screaming Frog (like me), you'll be limited to crawling a maximum of 500 URLs. Keep in mind, if you're managing a smaller website, this will be just enough.
But what's really cool about this B2B SEO tool is its Issues report.
I was so happy when I discovered this. I was managing a smaller website and had such a limited budget that I couldn't get my team to purchase either SEMrush or Ahrefs.
The amount of information on technical issues I can get from Screaming Frog in unmatched by any free website audit software you'll ever find. I love it.
Not only that, you'll also find broken links, identify duplicate content, and dig up other issues that may not be categorized as "technical issues." And let's not forget that you can export every single report into an appropriate format, such as CSV.
Keep in mind, Screaming Frog is not a web app. It's an app you download on your computer. And luckily, there are both Windows and Mac versions of Screaming Frog. I think that's really unusual today for a SEO tool - but very cool.
Screaming Frog's key benefits and features
Here are some of the best features and benefits Screaming Frog has to offer:
With Screaming Frog, you can easily identify all technical issues on your website
Screaming Frog allows you to analyze all your metadata and optimize it according to best practices
You can monitor your website progress over time and compare certain crawls to find out how your efforts are paying off
You can automate crawling and SEO reporting with Screaming Frog (big deal)
You can fully crawl a website in a few minutes
Every report you see can be customized and tailored to your specific needs
You can integrate Screaming Frog with Google Analytics and Ahrefs, for example
When analyzing a huge batch of data, you can use Screaming Frog's advanced filtering capabilities to quickly identify issues
Screaming Frog pricing
B2B SEOs, rejoice! Screaming Frog is free!
But its annual license is also looking a bit attractive. Check this out.
If you want to see what kind of features you get when you purchase the license, here's a link where you can compare Screaming Frog's free and paid versions.
And if you just want to start right away with a free plan (which I wholeheartedly recommend), here's a download link for Screaming Frog!
#4 Google Search Console - unavoidable SEO tool everyone must use
Google Search Console is a powerful and free SEO tool that provides valuable insights into your website's performance in Google search results. ž
It helps you monitor and optimize your site to improve your search engine visibility and drive more traffic to your site.
Google Search Console key benefits
Identify technical issues: Google Search Console helps to identify any technical issues that might impact your website's search performance, such as crawl errors, broken links, and security issues.
Provide insights into search traffic: You can see which queries are driving traffic to your website, which pages are most popular, and what search terms people are using to find your site.
Help with website optimization: Search Console provides suggestions for improving your website's SEO, including meta descriptions, title tags, and structured data.
Enable website indexing: You can submit sitemaps to Google Search Console to ensure that your website is properly indexed and all pages are included in search results.
Monitor website performance: With Search Console, you can monitor your website's search performance over time, track changes in traffic and rankings, and receive alerts for critical issues.
Google Search Console best features
Performance Reports: Provides a detailed overview of your website's performance in Google Search, including clicks, impressions, click-through rates (CTR), and average position of your pages.
URL Inspection Tool: Allows you to check the index status of individual pages on your website and provides information on any errors or issues that may prevent them from appearing in search results.
Sitemap Submission: Lets you submit your sitemap to Google to help the search engine understand your website's structure and content better.
Mobile Usability Testing: Helps you identify issues with the mobile version of your website, which is crucial as more users access websites on their mobile devices.
Security Issues Alerts: Notifies you if there are any security issues detected on your website, such as malware or phishing, so you can take prompt action to protect your site and users.
Rich Results Testing: Allows you to test how your pages will appear in search results and provides suggestions for optimizing your content for rich results, such as rich snippets, recipes, or job postings.
Backlink Analysis: Provides insight into the number of backlinks pointing to your website, which can help you identify areas for improvement and opportunities for building your website's authority.
Google Search Console pricing
Not much to say here, except - it's 100% free.
#5 SpyFu
When it comes to B2B SEO, finding the right tools can make all the difference in boosting your website's search engine rankings and driving organic traffic. SpyFu is one such tool that is designed to help businesses achieve their SEO goals and stay ahead of the competition.
One of the standout features of SpyFu is its comprehensive keyword research capabilities. This tool allows users to easily find the best keywords to target for their B2B SEO efforts.
By identifying the most relevant keywords, businesses can create content that better resonates with their target audience and attracts more organic traffic to their website.
Moreover, with SpyFu, businesses can also see how their competitors are ranking for the same keywords. This information can be particularly useful in helping businesses optimize their content and stay ahead of the competition.
In addition to keyword research, SpyFu also offers a range of competitor analysis tools. By conducting a detailed analysis of competitor websites, businesses can gain valuable insights into their competitors' SEO strategies.
For example, SpyFu allows users to see their competitors' top keywords, backlinks, and PPC campaigns.
This information can help businesses identify new opportunities for improving their own SEO efforts and staying ahead of the competition.
Overall, SpyFu is a great choice for businesses looking to improve their B2B SEO. With its powerful keyword research capabilities, competitor analysis tools, and range of other features, SpyFu can help businesses achieve their SEO goals and stay ahead of the competition.
SpyFu key benefits
In-depth Competitor Analysis: SpyFu offers a comprehensive analysis of your competitors, including their keywords, ad history, and backlinks. This information can help you adjust your SEO strategy and stay ahead of the competition.
Keyword Research Made Easy: SpyFu makes it easy to find profitable keywords for your business, along with related keywords and long-tail variations. This can help you improve your search engine rankings and attract more organic traffic.
AdWords Performance Analysis: SpyFu allows you to track and analyze the performance of your AdWords campaigns. You can also track your competitors' AdWords strategies and identify areas for improvement.
Backlink Analysis: SpyFu provides valuable insights into your backlink profile, including identifying link-building opportunities to improve your website's search engine rankings.
User-Friendly Interface: SpyFu's interface is easy to navigate, and the data is presented in a clear and concise manner. This makes it easy to understand and take action on the information provided.
Historical Data: SpyFu offers historical data on keywords, ads, and backlinks. This data can help you track your progress over time and make informed decisions about your SEO strategy.
Customizable Reports: With SpyFu, you can create custom reports that highlight the metrics that matter most to your business. This can help you stay on top of your SEO performance and make data-driven decisions.
SpyFu best features
Comprehensive Keyword Research: SpyFu provides extensive keyword research capabilities, which allow users to identify new keywords, track keyword rankings, and monitor competitors' keyword strategies.
Competitor Analysis: SpyFu offers a range of competitor analysis tools, including competitor keyword analysis, domain analysis, and competitor backlink analysis, which help users gain insights into their competitors' SEO strategies.
Detailed PPC Research: With SpyFu, users can conduct detailed PPC research and analysis, which enables them to view competitors' PPC campaigns, identify new opportunities, and track ad performance.
Backlink Analysis: SpyFu provides tools to analyze backlinks, allowing users to monitor their own backlinks, as well as those of their competitors, and identify opportunities for link building.
SERP Analysis: SpyFu's SERP analysis tools enable users to view search engine results pages (SERPs) for specific keywords and identify opportunities to improve their own ranking.
Custom Reporting: SpyFu allows users to create custom reports to track their SEO and PPC performance over time, and share reports with clients or team members.
User-Friendly Interface: SpyFu's user interface is intuitive and easy to navigate, making it accessible to both beginners and advanced users.
#6 Ubersuggest
Ubersuggest is a tool designed to assist B2B marketers in improving their SEO efforts through keyword research, content ideation, and website analysis.
It is a straightforward and effective tool, making it an excellent choice for beginners or those looking for a user-friendly experience. The tool's interface is intuitive, allowing users to quickly navigate and interpret the presented data.
Ubersuggest's keyword research features provide users with a comprehensive range of keyword ideas to explore. Users can analyze search volume, competition, and seasonal trends, allowing for an informed selection of relevant keywords. The content ideas feature generates new blog post and article ideas based on selected keywords, making it easier to generate fresh, relevant content.
In addition to keyword research and content ideation, Ubersuggest also offers a site audit feature, providing users with a detailed report on their website's health and potential issues that need to be addressed. The tool's backlink data provides users with valuable insights into their website's link profile, helping them build a robust backlink strategy.
Overall, Ubersuggest is an affordable and user-friendly SEO tool suitable for small to medium-sized B2B businesses. Its comprehensive features provide actionable insights and assistance for those looking to improve their SEO efforts.
Ubersuggest key benefits
Keyword research: Ubersuggest provides a range of keyword data to optimize your content for search engines, including search volume, keyword difficulty, and related keywords.
Content ideas: Ubersuggest allows you to find relevant content ideas and topics for your industry and audience.
Backlink analysis: Ubersuggest provides backlink analysis to identify toxic links and discover new link-building opportunities.
Competitor analysis: Ubersuggest's competitor analysis tool offers insights into competitors' strategies, including their top-performing keywords, content, and backlinks.
User-friendly interface: Ubersuggest's intuitive interface is easy to use, even for those new to SEO.
Affordable pricing: Ubersuggest offers competitive pricing, making it accessible to businesses of all sizes, including small businesses and startups.
Ubersuggest best features
Keyword research: Ubersuggest's database includes various types of keywords, such as long-tail and related keywords, that can help you find the best ones to use for your content.
Content ideas: You can use Ubersuggest to get ideas for new content based on popular search queries, allowing you to create content that is more likely to resonate with your audience.
Competitive analysis: The tool can help you analyze your competitors' SEO strategies, giving you insight into areas where you can improve your own.
Backlink analysis: Ubersuggest allows you to analyze your website's backlink profile and find opportunities to improve your link-building efforts.
Site audit: Ubersuggest's site audit feature can help you identify technical SEO issues on your website and provides actionable suggestions on how to fix them.
#7 SurferSEO
SurferSEO is a powerful on-page optimization tool that can help you improve your content's structure, relevance, and SEO performance. With its advanced content analysis features, you can easily optimize your pages for search engines and attract more traffic to your site.
Overall, SurferSEO is a must-have tool for anyone who wants to improve their on-page SEO and drive more traffic to their website.
SurferSEO key benefits
Detailed content analysis: SurferSEO provides actionable insights on how to optimize your content for search engines, including keyword research, content length, and readability.
On-page optimization: The tool offers recommendations on how to optimize your titles, headings, meta descriptions, and other on-page elements.
Competitive analysis: You can use SurferSEO to analyze your competitors' content and identify gaps in your own content strategy.
User-friendly interface: SurferSEO has an intuitive interface that is easy to use and navigate, even for beginners.
SurferSEO best features
Content editor: SurferSEO's content editor provides real-time feedback on your content, including keyword density, content length, and readability, making it easier to optimize your content for search engines.
SERP analyzer: SurferSEO's SERP analyzer allows you to analyze search engine results pages (SERPs) to identify trends and optimization opportunities. It provides you with detailed information on the top-ranking pages for your target keywords.
Keyword research: SurferSEO's keyword research tool helps you find the best keywords for your content. It provides you with detailed information on keyword search volume, difficulty, and competition, allowing you to optimize your content effectively.
Backlink analysis: SurferSEO allows you to analyze your backlink profile and identify growth opportunities. It provides detailed information on your backlinks, including their quality and relevance, helping you to improve your website's authority and search engine rankings.
Which B2B SEO tool is best for your business?
In summary, B2B SEO plays a vital role in digital marketing, and having effective tools can greatly impact your success. The following seven B2B SEO tools, each with their own unique features and benefits, were discussed in this article:
SEMrush
Ahrefs
Screaming Frog
Google Search Console
SpyFu
Ubersuggest
SurferSEO
To enhance your search engine rankings, drive traffic, and boost your business's profitability, carefully consider your specific needs and goals when selecting the most suitable B2B SEO tool for your company. Once chosen, utilize it to its full potential to achieve your desired outcomes.