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Social Media Platforms And Tools For Nonprofit Organizations: Complete Guide

Social media has become an essential tool for nonprofit organizations to increase their reach, engage with their communities, and drive fundraising efforts.


With the growth of social media platforms, nonprofits can now use various channels to connect with their audiences, share their stories, and showcase their impact.

In this article, we will explore the best social media platforms for nonprofit organizations and provide insights into how to effectively use social media to achieve their goals.


We will also discuss the benefits of social media for nonprofits, important metrics to track and provide examples of successful nonprofit social media campaigns.

Whether you are a nonprofit leader or a social media manager looking to improve your organization's online presence, this article will offer valuable information on the best social media platforms and tools for nonprofit organizations.


Benefits of Social Media for Nonprofit Organizations


Social media offers a range of benefits for nonprofit organizations. Here are some of the key advantages:


Benefit #1: Increased brand awareness and visibility

If you're a nonprofit organization and you're not taking advantage of social media, you might as well be living under a rock.


Social media is like the bullhorn of the digital world. It's the perfect tool for shouting your message from the mountaintops and making sure everyone can hear it.

When you use social media, you're essentially tapping into a massive network of people who are all connected to each other in some way.


And when you start engaging with those people, you're putting your organization front and center in their minds. You're increasing your brand awareness and visibility in a way that traditional marketing methods just can't match.

Think about it this way: when you post something on social media, it's not just going out to your immediate followers. It's potentially going out to their friends, family, and acquaintances as well.


And if those people like what they see, they might start following you too. It's like a snowball effect.


Social media platforms like Facebook, Twitter, and Instagram have billions of active users, making them ideal places for nonprofits to increase their brand awareness and visibility.


By regularly posting updates, sharing photos and videos, and engaging with their followers, nonprofits can gain greater exposure and reach a wider audience.


So, if you want to get your organization's name out there and make sure people know who you are and what you stand for, social media is the way to go. Trust me, your competition is probably already doing it.


Benefit #2: Enhanced community engagement and communication


Social media isn't just for posting pictures of your cat or stalking your ex's new significant other. It's a powerful tool for nonprofit organizations to engage with their communities and spark meaningful conversations.


By interacting with your followers, you can build a loyal following of supporters who are passionate about your cause.

Social media platforms offer a variety of ways to engage with your community, from hosting live Q&A sessions to starting a Twitter chat. These interactions can lead to valuable feedback, insights, and ideas that can help you improve your programs and services.

And let's not forget about communication. Social media is an instant, two-way communication channel that can help nonprofits keep their followers informed about their latest activities, events, and successes.


It's a way to build relationships and connect with your audience on a personal level.

So, if you're not already taking advantage of social media for community engagement and communication, it's time to get on board!


Benefit #3: Increased fundraising and donations


Ah, the sweet sound of the cash register ringing! Well, that's what you might hear if your nonprofit uses social media to boost fundraising and donations. With a well-crafted social media strategy, you can easily reach a wider audience, and encourage them to donate to your cause.


Plus, you can also use social media to promote your fundraising events and campaigns and motivate people to contribute.

The best part? Social media allows for easy and secure online donations, so donors can quickly and conveniently contribute to your nonprofit.

By leveraging social media platforms, nonprofits can reach a wider audience and showcase their impact and mission. They can use social media to promote their events, campaigns, and fundraising efforts, as well as encourage their supporters to donate and spread the word.

For example, nonprofits can create online fundraising campaigns and share them on social media, allowing their followers to donate with just a few clicks. They can also use social media to provide updates on their fundraising progress and thank their donors publicly, creating a sense of community and involvement.


Social media can also help nonprofits attract new donors and supporters, especially younger generations who are more likely to engage with organizations through social media.


By sharing compelling stories, visuals, and testimonials, nonprofits can inspire their followers to take action and contribute to their cause.

Overall, increased fundraising and donations through social media can provide nonprofits with the resources they need to make a greater impact and achieve their goals.


Benefit #4: Greater volunteer recruitment


Ah, volunteer recruitment! A topic close to my heart. Well, let me tell you, social media is a godsend for nonprofits looking to boost their volunteer base.


With the vast reach of social media platforms, you can easily connect with people who share your organization's values and mission.

You can use social media to showcase the impact of your organization's work, which can inspire people to get involved and make a difference. You can also create engaging content that highlights the benefits of volunteering, and even host virtual events to engage potential volunteers.


Plus, social media is a great way to spread the word about volunteer opportunities and connect with people who may not have heard of your organization before.


So if you're looking to attract new volunteers, social media is definitely worth exploring. And who knows, with a little social media magic, you may just find your organization's next superstar volunteer!

By sharing compelling stories and images, nonprofits can showcase the impact of their work and inspire individuals to get involved. Social media also allows nonprofits to easily connect with potential volunteers and streamline the recruitment process.

For example, nonprofits can use social media to post volunteer job listings, share upcoming events, and promote volunteer recognition.


By utilizing social media effectively, nonprofits can attract more volunteers and build a strong, engaged community around their cause.

Case studies or examples of nonprofits that have benefited from social media

Here are a few examples of how nonprofit organizations managed to successfully leverage social media.


DoSomething.org


This organization is dedicated to empowering young people to create social change. DoSomething.org has used social media to mobilize its community of young activists, and its campaigns have achieved impressive results.


For example, its "Teens for Jeans" campaign, which encourages young people to donate jeans for homeless teens, has collected over 5 million pairs of jeans since 2008.


Charity: water

This nonprofit uses social media to share stories of its work bringing clean water to communities around the world.


By using engaging visuals and compelling narratives, Charity: water has been able to inspire people to support its mission. To date, the organization has raised over $400 million in donations and helped bring clean water to millions of people.


Pencils of Promise

This nonprofit is dedicated to building schools and increasing access to education in developing countries. Pencils of Promise has used social media to share stories of its impact and raise funds for its programs.


For example, its #WorldsBiggestAssembly campaign, which encourages schools to hold virtual assemblies to raise awareness and funds for education, has reached over 5 million students in 50 countries.


Overall, social media provides a range of benefits for nonprofit organizations, from increasing brand awareness to driving fundraising efforts and building stronger relationships with their communities.

Social Media Metrics for Nonprofits


Measuring the success of social media efforts is crucial for nonprofit organizations to determine the effectiveness of their strategies and adjust them accordingly.


Here are some key metrics that nonprofits should track:

1. Engagement rate - This is the number of likes, comments, and shares on a post divided by the number of followers. A high engagement rate indicates that your content is resonating with your audience.

2. Reach - This is the total number of people who have seen your content. A high reach means that your content is being distributed to a wider audience.

3. Click-through rate (CTR) - This is the number of clicks on a link divided by the number of people who viewed the post. A high CTR indicates that your content is compelling and driving traffic to your website.

4. Conversion rate - This is the number of people who take a specific action, such as making a donation or signing up for a newsletter, after clicking on a post or ad. A high conversion rate indicates that your content is effective in driving action.

5. Impressions - This is the total number of times your content has been viewed. It can provide insight into the overall visibility of your content.

6. Referral traffic - This is the amount of traffic coming to your website from social media platforms. Tracking referral traffic can help nonprofits understand which platforms are driving the most traffic to their website.


7. Follower growth rate - This is the rate at which your followers are increasing or decreasing over time. A high growth rate indicates that your content is attracting new followers.

By tracking these specific social media metrics, nonprofits can gain valuable insights into the effectiveness of their social media campaigns and adjust their strategies accordingly.


Top Social Media Platforms for Nonprofit Organizations


Social media has become a powerful tool for nonprofit organizations to connect with their supporters, donors, and volunteers.


Here are some of the top social media platforms for nonprofit organizations:


#1 Facebook


Facebook is the largest social media platform, with over 2 billion active users worldwide. For nonprofit organizations, Facebook can be an effective way to reach a broad audience and engage with supporters.


Here are some benefits of using Facebook for nonprofit marketing:

It's free to use!


Facebook is free to use and offers a range of features that can help nonprofit organizations connect with their audience.


Facebook features fundraising tools


Facebook has a fundraising tool that allows nonprofit organizations to collect donations directly from their Facebook page.


Event promotion


Nonprofit organizations can create and promote events on Facebook to raise awareness and engage with supporters.


Targeted advertising


Facebook offers targeted advertising options, allowing nonprofit organizations to reach specific audiences.


Some examples of nonprofits using Facebook effectively are:


Example - Charity: water


This nonprofit organization has over 1.3 million likes on its Facebook page and frequently posts updates on its work, fundraising campaigns, and events. They also use Facebook to live stream events and engage with supporters through comments and messages.


Charity:water nonprofit Facebook page
Charity:water Facebook page

Example - UNICEF


With over 7 million likes on their Facebook page, UNICEF uses Facebook to share stories about their work, raise awareness about issues affecting children, and encourage donations. They also use Facebook Live to broadcast events and engage with their audience in real time.


UNICEF nonprofit Facebook page
UNICEF Facebook page

#2 Twitter

Twitter is a fast-paced social media platform that allows users to share short messages (tweets) with their followers.


For nonprofit organizations, Twitter can be an effective way to communicate with supporters, share news and updates, and participate in conversations around social issues.


Here are some benefits of using Twitter for nonprofit communication:

Real-time updates


Twitter allows nonprofit organizations to share real-time updates on their work, events, and campaigns.


Hashtags


Twitter uses hashtags to categorize content and make it easier for users to find relevant information. Nonprofit organizations can use hashtags to promote their work and participate in conversations around social issues.


Direct messaging


Twitter's direct messaging feature allows nonprofit organizations to communicate privately with their supporters.


Some examples of nonprofits using Twitter effectively are:

Example - Amnesty International


With over 4 million followers on their Twitter account, Amnesty International uses Twitter to share news and updates on human rights issues and advocate for change. They also participate in conversations around social issues using relevant hashtags.


Amnesty International nonprofit Twitter page
Amnesty International Twitter page

Example - Red Cross


The Red Cross uses Twitter to share updates on its disaster relief efforts, provide safety tips, and promote its fundraising campaigns. They also use Twitter to respond to questions and concerns from their supporters.


Red Cross nonprofit Twitter page
Red Cross Twitter page

#3 Instagram

Instagram is a visual platform that allows users to share photos and videos with their followers.


For nonprofit organizations, Instagram can be an effective way to showcase their work, engage with supporters, and raise awareness about social issues.


Here are some benefits of using Instagram for nonprofit organizations:


Visual storytelling


Instagram's focus on visuals allows nonprofit organizations to tell their stories through photos and videos.


Hashtags


Like Twitter, Instagram uses hashtags to categorize content and make it easier for users to find relevant information. Nonprofit organizations can use hashtags to promote their work and participate in conversations around social issues.


Instagram stories


Instagram's stories feature allows nonprofit organizations to share real-time updates and behind-the-scenes content with their followers.


An example of a nonprofit using Instagram effectively is:

Example - National Geographic


With over 140 million followers, National Geographic uses Instagram to share stunning photos and videos of wildlife, landscapes, and cultures from around the world. They also use Instagram to promote their conservation efforts and raise awareness about environmental issues.


National Geographic nonprofit Instagram page
National Geographic Instagram page

#4 Pinterest

Pinterest is a visual platform that allows nonprofits to showcase their work uniquely. It is particularly useful for organizations that are focused on fundraising, as they can use Pinterest to create visually appealing boards that highlight their cause and engage their audience.


Nonprofits can use Pinterest to promote their events, share infographics, and feature success stories.

One great example of a nonprofit using Pinterest effectively is the American Cancer Society.


They have created boards that showcase different cancer awareness months and events, share inspirational quotes and stories, and provide tips for staying healthy. They also have boards dedicated to fundraising ideas and volunteer opportunities.


American Cancer Society nonprofit Pinterest profile
American Cancer Society Pinterest profile with boards

#5 Snapchat


Snapchat is a unique platform that is primarily used by younger audiences, but it can still be a valuable tool for nonprofits to raise awareness and engage their audience.


Nonprofits can use Snapchat to share behind-the-scenes glimpses of their work, promote events, and share short-form video content.


A great example of a nonprofit using Snapchat effectively is the World Wildlife Fund. They use the platform to share behind-the-scenes footage of their conservation efforts, as well as photos and videos of endangered animals.


World Wildlife Fund nonprofit Snapchat campaign
World Wildlife Fund Snapchat campaign

They also use Snapchat to promote their fundraising campaigns and encourage followers to donate to their cause.


Overall, each social media platform has its unique benefits for nonprofit organizations, and it is essential to choose the platforms that align with your goals and target audience.


By utilizing the right platforms and implementing a strategic social media plan, nonprofit organizations can increase their brand awareness, engage their community, and ultimately achieve their mission.


Best Social Media Management Tools for Nonprofits


Nonprofit organizations that have a larger social media presence or need more advanced features may benefit from paid social media management tools. Here are some of the best social media management tools for nonprofits:


Tool #1: Hootsuite


Hootsuite is like a personal assistant for your social media accounts. With Hootsuite, you can manage multiple social media accounts in one place, schedule posts in advance, and track your analytics.


And for nonprofits, Hootsuite can be a game-changer!

Let's say you're running a nonprofit organization and you want to increase your brand awareness and engagement on social media.


Hootsuite can help you achieve that by allowing you to schedule posts in advance, so you can consistently share content with your followers.


You can also monitor conversations and engagement, and respond to comments and messages in real time, which can help build trust and strengthen your relationships with your audience.


But that's not all - Hootsuite can also help you increase your fundraising and donations. You can use Hootsuite to promote your fundraising campaigns and events across all of your social media channels, which can help you reach a wider audience and raise more money.


And with Hootsuite's analytics tools, you can track the success of your campaigns and make adjustments as needed to ensure you're getting the most out of your efforts.


Overall, Hootsuite is a powerful tool that can help nonprofits achieve their social media goals. It can save you time, increase your reach and engagement, and ultimately help you make a bigger impact in the world.


So, if you're not already using Hootsuite, what are you waiting for? Give it a try!


Hootsuite - social media tool for nonprofit organizations

Tool #2: Buffer

If you're a nonprofit organization looking for an easy-to-use social media management tool, Buffer is definitely worth a try.


This bad boy lets you schedule posts across multiple social media platforms, so you can spend more time on the important stuff like cuddling with puppies and eating pizza.


One of the best things about Buffer is its simple and intuitive interface, which is perfect for those who are new to social media management.


Plus, you can customize your posting schedule based on the best times to reach your audience, so you can be sure your messages are being seen by the right people.

Another cool feature of Buffer is the ability to track your social media performance with analytics. You can see which posts are getting the most engagement and adjust your strategy accordingly.


And if you're feeling extra fancy, you can even create reports to share with your team or boss.

But the real magic of Buffer for nonprofit organizations is its social media advocacy tool, which allows you to turn your supporters into ambassadors for your cause.


With this feature, you can make it easy for your followers to share your content and spread the word about your mission. It's like having an army of social media superheroes fighting for your cause.

Overall, Buffer is a solid choice for nonprofit organizations that want to streamline their social media management and focus on making the world a better place.


Buffer - social media tool for nonprofit organizations

Tool #3: Sprout Social

Sprout Social is like having your own personal social media assistant, but without the expensive salary and the tendency to spill coffee on your keyboard. As a nonprofit, you need to make every penny count, and Sprout Social can help you do just that.

With Sprout Social, you can easily manage all your social media accounts in one place. No more jumping from platform to platform like a stressed-out frog trying to catch flies.


You can schedule posts, monitor comments and messages, and track analytics all in one intuitive dashboard.

One of the key benefits of Sprout Social for nonprofits is the ability to track your social media performance and make data-driven decisions. You can see which posts are performing well, and which ones are falling flat, and adjust your strategy accordingly.


Plus, you can monitor brand mentions and respond to them promptly, which can help build trust and strengthen relationships with your supporters.


Another great feature of Sprout Social is the ability to collaborate with your team members. You can assign tasks, share content, and communicate in real time, which can help streamline your workflow and improve efficiency.


Also, the mobile app lets you manage your social media on the go, so you can stay connected with your audience no matter where you are.

Overall, Sprout Social is a powerful social media management tool that can help nonprofit organizations of all sizes achieve their goals.


Whether you want to increase engagement, boost donations, or raise awareness for your cause, Sprout Social can help you get there.


Just be careful not to become too reliant on it, or you might find yourself delegating all your social media responsibilities to a robot.


Sprout Social - social media tool for nonprofit organizations

Tool #4: Agorapulse


Are you a nonprofit organization looking to step up your social media game? Look no further than Agorapulse!


This powerful social media management tool is packed with features that can help you achieve your goals and make your social media efforts more effective.


With Agorapulse, you can easily manage multiple social media accounts, schedule posts in advance, track engagement, and analyze your social media performance.


This means you can spend less time on social media and more time focusing on your organization's mission.


One of the standout features of Agorapulse is its advanced analytics and reporting. You can track your social media metrics over time, measure the success of your campaigns, and generate reports to share with your team and stakeholders.


This information can help you make data-driven decisions and improve your social media strategy.

Another great feature of Agorapulse is its social inbox. You can manage all of your social media messages in one place, respond to comments and messages quickly, and collaborate with your team members to ensure that all inquiries are addressed promptly.

Agorapulse also offers powerful tools for social media listening and monitoring. You can track mentions of your organization, industry trends, and conversations related to your cause.


This can help you stay on top of emerging issues and identify opportunities to engage with your audience.


Overall, Agorapulse is a fantastic social media management tool for nonprofit organizations. With its robust features and user-friendly interface, it can help you achieve your social media goals and make a bigger impact in the world.


So why wait? Sign up today and start making a difference!


Agorapulse - social media tool for nonprofit organizations

Tool #5: Loomly

This user-friendly tool is designed to help you manage your social media accounts with ease, giving you more time to focus on what really matters - achieving your goals and making a difference in your community.


With Loomly, you can create and schedule social media posts in advance, so you can plan your content strategy and ensure that your messaging is consistent and on-brand.


The platform also provides useful analytics and insights, so you can track the success of your campaigns and make data-driven decisions for future content.


One of the great things about Loomly is that it supports multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business.


This means that you can manage all your social media accounts in one place, which can be a real-time-saver.

In addition to its scheduling and analytics features, Loomly also offers collaboration tools that make it easy for your team to work together on social media campaigns.


You can assign tasks, share ideas, and provide feedback to ensure that everyone is on the same page.

Overall, Loomly is a great tool for nonprofit organizations looking to streamline their social media management process and make the most of their resources.


With its user-friendly interface, powerful features, and affordable pricing, Loomly is definitely worth considering for your organization's social media needs.


Loomly - social media tool for nonprofit organizations

Hootsuite Alternatives for Nonprofits


While Hootsuite is a popular choice for nonprofits, other alternatives may better suit an organization's needs:


Alternative #1: SocialPilot


With Social Pilot, you can schedule and publish content on multiple social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more, all from one dashboard.


Plus, you can collaborate with your team members, track analytics, and even create customized reports to track your progress.


But how does it compare to Hootsuite, you ask? Well, while Hootsuite is a popular social media management tool, Social Pilot offers some unique features that make it a great alternative.


For instance, Social Pilot offers more affordable pricing plans with more features included, making it a cost-effective choice for small nonprofits on a tight budget.

So how can nonprofit organizations use Social Pilot to achieve their goals?


By creating a well-planned social media strategy and using Social Pilot to execute it, nonprofits can increase their online visibility, engage with their community, and drive more donations and volunteers.


Moreover, with Social Pilot's advanced analytics and reporting, nonprofits can track their social media impact and adjust their strategy accordingly.


Overall, Social Pilot is a powerful and user-friendly social media management tool that can help nonprofit organizations streamline their social media efforts and achieve their goals without breaking the bank.


Give it a try and see for yourself!